Overview:
Poor diet is a significant public health issue in the UK, particularly in people from disadvantaged backgrounds, with most failing to meet the daily recommendations for fruits and vegetables. Women are primarily responsible for purchasing food for their families, and almost 90% of these purchases occur in supermarkets. Unhealthy foods tend to be displayed in prominent store locations such as end-of-aisle displays, which makes them very easily accessible and a popular choice for women who are shopping for their families on a budget.